Farm Compare launches at Balmoral Show

Middletown husband and wife team Oliver and Karen McDonald, have created a comparison website that simplifies the process of buying farming equipment, allowing purchasers to make better informed decisions. compares the best products and offers from top local and national dealers, ensuring farmers get what they need from a reputable dealer and most importantly, for the best value.

As a farmer for many years, Oliver often encountered difficulties when it came to upgrading his equipment,

“Every time we went to buy new machinery for our farm we were faced with the same problems when choosing products. Information was scarcely available and when it was, it was time-consuming to collate it all in one place and difficult to compare.

“I’d often comment to my wife, who was working in procurement at the time, that there had to be a way to streamline the process. Overtime these conversations became more serious and when we heard about the support Ulster Bank was offering to entrepreneurs through the accelerator programme, we decided to take the plunge.”

The site’s main aim is to put the power back into the hands of the farmer but it also has functionalities designed to suit dealers and manufacturers and promises to give businesses a direct line to heavily engaged consumers from across the globe.

Karen, who looks after the day to day running of the site, explained the support they received from the Accelerator programme had been invaluable.

“When we joined the Ulster Bank accelerator programme back in 2018, we knew we had a good idea but were struggling to get in front of the right audience and didn’t know how to access funding. The mentorship we have received at every stage has enabled Farm Compare to grow beyond its infancy stage and now we are preparing to officially launch the business at the Balmoral Show where we will be exhibiting in the FSB Pavilion.”

Throughout the four days of the Show, which is delivered in partnership with Ulster Bank, Farm Compare will be offering visitors to their stand the chance to win a £200 voucher for leading veterinary pharmaceutical company, Norbrook. In addition to launching their new business venture at the Show, the couple are also vying for success in the livestock competitions and will be exhibiting limousine cattle on the opening day.

Gabi Burnside, Entrepreneur Acceleration Manager with Ulster Bank and Mentor to the McDonald’s, said the success of Farm Compare had been testament to the couple’s drive and determination.

“We are incredibly proud to see this business ready to go live and have really enjoyed assisting Karen and Oliver on their journey to date. Our mission in the Ulster Bank Accelerator Programme is to equip entrepreneurs with the tools and support they need to start, scale and succeed so it’s always very rewarding to see this come to fruition. We are particularly keen to support businesses in the agricultural sector and recently profiled the work of Farm Compare at an Innovation in Agriculture event with key stakeholders from across this important industry.”

Browse the current range of products available on, save time and effort with your next farm equipment purchase.